

"As the commerce landscape continues to change, and online and offline spending converges, Serve is focused on partnering with companies like Zynga to create unique value for our customers in the environments they love."įarmVille allows players to cultivate their Farms by plowing, planting and harvesting crops and trees. "We're thrilled to expand our relationship with Zynga and provide an easy way for players to earn Zynga virtual game cash by learning about Serve and signing up to receive the many benefits of our digital wallet," said Dan Schulman, President of Enterprise Growth, American Express. "Together we can add surprise and delight to every day shopping." "We're excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day," said Mark Pincus CEO and Founder of Zynga. NEW YORK & SAN FRANCISCO-(BUSINESS WIRE)-American Express and Zynga, the world's leading provider of social games services, today announced the launch of Zynga Serve Rewards, a new program that is tied to the Serve digital wallet and breaks new ground in the prepaid card market by offering rich in-game incentives for everyday spending. Industry Leading Partnership Will Link Everyday Spending to Online Virtual Rewards for Millions of Zynga Players through Co-Branded Prepaid Serve Card Zynga and American Express Launch Zynga Serve Rewards Program Go tell that "Serve Money Tree" that water's on the way!
WILL ZYNGA HAVE CITYVILLE GAME AGAIN FULL
On top of that limitation, there's also a fairly outrageous fee structure (which effectively translates to 2.9 percent of each transaction when the account is funded with another credit card), detailed in full at the source link. The co-branded prepaid card is tied to a US currency-filled bank account, debit or credit card, and rewards will be assigned for your first five purchases of $25 - at launch, with further incentives to come later this year.

" FarmVille players now have the ability to plant an interactive Serve Money Tree in their Farms which will give them the ability to level up in game and earn Zynga Farm Cash for virtual awards redemption." We can't make this stuff up. It's called the Zynga Serve Rewards card - yes, the same Zynga that's behind time-sink cash cows like FarmVille, CityVille and CastleVille (?!) - and it enables you to accrue "Zynga Farm Cash," which as you might imagine provides no financial gratification in the physical world.

For those of you that abhor free flights, detest comped hotel rooms and net severe displeasure from earning cash back, AMEX may finally have your plastic match. Have you ever judged a friend's financial savvy based on the rewards yield of the cards in their wallet? Now you won't have a choice.
